Operation Ganga
Branding campaign for the Territorial Army's river rejuvenation initiative. Led under Moonlight Pictures with logo design, website, promo film, and public event.
The Initiative
A national branding initiative for Operation Ganga, a Territorial Army pilot mission to rejuvenate the Ganga River. Led by Moonlight Pictures under my creative direction alongside co-founders Praveen Chaturvedi and Abhishek Singh, the project encompassed identity design, digital platforms, and documentary filmmaking.
Military-Environmental Collaboration
The campaign was anchored in “military structure revitalizing environmental missions” under General Chaturvedi’s command. Deliverables included a purpose-driven logo system, progress-tracking website, and promotional documentary.
Public Launch
The initiative culminated in a Varanasi public launch event featuring musician Kailash Kher and government/military officials.
Legacy
Operation Ganga established a precedent for military-civic collaboration on national environmental projects, contributing to measurable improvements in river conditions since 2014.